Shyft DualRide Social Media Launch Campaign
Art Direction // Creative Management
The Shyft DualRide was the biggest product launch of 2022 for Evenflo. It was important that the unique functionality of this product be communicated in a clear and simple way so the consumer would understand in just a few seconds how it works and the benefits it provides to new parents. Through video, animated GIFs, imagery and smart copy, this social media launch was a great success!