Revolve360 – A Turning Point in Car Seat Innovation
Concept // Casting // Location Scouting // Styling // Photo Direction // Art Direction // Digital Asset Creation
With the launch of Evenflo’s Revolve360 rotational car seat came a multi-day lifestyle shoot and subsequent omni-channel digital marketing campaign to help drive consumer awareness and conversion. As lead on this shoot and campaign, I collaborated with copywriter, photographer and video editor to develop a range of deliverables including 30-second streaming video spot, website assets, digital ads and social media content. The launch resulted in high consumer engagement and this car seat is still one of Evenflo’s best-selling products.
Let’s challenge the status quo and fast forward car seat innovation to the future. Let’s re-think and revolutionize the way parents and kids move, travel, buckle up, and go. Let’s create a safe, easy-to-install seat that allows you to turn, lock and secure the seat in just the right position—without straining your back. Introducing the Revolve360 Rotational All-In-One Car Seat. For parents who love gear that’s ahead of the game, finally, a car seat that keeps pace.
