All4One DLX – Designed for your Digitally Connected Life

Concept //  Casting // Location Scouting // Styling // Photo Direction // Art Direction // Digital Asset Creation

The All4One DLX 4-in-1 car seat was the first of Evenflo’s core line that offered a SensorSafe technology enabled clip that works with an app on your phone to deliver alerts in real-time to several potentially unsafe situations in the car. To launch this product, we did a multi-day lifestyle shoot from which still imagery and video footage were captured. These were then flowed into an omni-channel digital campaign that included both paid and organic media. I even had the opportunity to cast my niece and nephew for this shoot, giving them their first taste of stardom!