Evenflo Gold Brand Launch

Concept // Branding // Web Design // Digital Campaign Launch

At the start of my time working with Evenflo, the brand wanted to offer a tier of products that was a step up from the core brand in terms of fabric, finishes and technology offerings. That tier became known as “Evenflo Gold".” With the new line of products came a brand design, website launch and digital campaign including emails and social assets. Through many rounds of concepts and experimentation, fonts and color palette were chosen and style guides were created. The new look/feel was then flowed into website and digital assets.