Samsonite Tablet Case Packaging

Samsonite offered several tablet cases and protectors that required packaging that would hang on retailer store pegs. The packaging needed to securely hold the product while allowing the consumer to open the product and see how it worked without destroying the packaging. Playing on the curve of the Samsonite brand logo, I echoed this shape onto the front of the package, providing a space for minimal messaging while not covering too much of the product itself. To keep the product secure, an elastic band was fastened into the side edge of the packaging that held the tablet case at its spine.